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1. Brand introduction

Dr. Kong Jiang Brand was established in 1999 in Hong Kong. Today, Dr. Kong Jiang has more than 550 branches in more than 10 countries all over the country and abroad. Over the years, Dr. Kong Jiang has been adhering to the scientific concept of "before buying shoes, first-hand foot". His mission is to educate the public to pay attention to foot and spine health, to provide customers with scientific and reliable health shoes and foot care products, and to create Check & Fit to protect the health of people's foot and spine. Dr. Kong Jiang maintained close interaction with the Hong Kong Polytechnic University, the Sports Medicine Center of Fudan University and the First Affiliated Hospital of Sun Yat-sen University. He was also recognized by the American Foot Orthopedic Association (PFA) overseas.
Looking back on the past, Dr. Kong Jiang, while steadily developing himself, has always adhered to the concept of protecting the health of the foot and spine of the public, escorted the healthy growth of children's foot and spine, and served the society with corporate citizenship awareness. He has devoted himself to promoting the public welfare undertakings of foot and spine health by spreading the concept and knowledge of foot and spine health. Adhere to the healthy and professional product design concept.
Looking to the future, Dr. Kong Jiang hopes to convey the concept of foot and spine health with a sincere heart, bring foot and spine health into every family, build a family health shoe service brand, move towards the goal of "foot and spine health guardian" and create the Chinese dream of foot and spine health.


Two. Brand professional

Professional Services - Dr. Kongjiang understands the different needs of different age groups for foot care, so he created Check & Fit Foot Matching Services, through the detection of professional equipment and professional judgment, to understand the individual foot situation, for customers to choose the appropriate foot care products.
Professional - Dr. Kong Jiang's stores are equipped with professional foot care assistants to provide customers with Check & Fit foot pad service. They have become a qualified professional through three months of on-the-job training. The more senior will receive a foot knowledge course jointly organized by Dr. Kong Jiang and the Department of Rehabilitation Medicine of the First Affiliated Hospital of Sun Yat-sen University to further enhance their professional level and provide more professional services to customers.
Professional Products - Dr. Kong Jiang uses his specialty to design health products with different concepts for different age groups. At present, the national patented products are: three-dimensional foot protector shoes (patent number: ZL 200920165583.8), non-pressure backpack (patent number: ZL 200920008237.9), of which three-dimensional foot protector shoes have passed the scientific research test of Hong Kong Polytechnic University, in the test report pointed out: children with heel valgus, wearing Dr. Kon. G Dr. Jiang's health shoes can be restored to normal when he runs 84%.

Three. Brand culture
Corporate vision: bring foot health into every family.
Enterprise mission: EPS
E-- Education: education society attaches importance to foot spinal health
P-- products: research and development and functional health products.
S-- sales service: providing professional foot service and the most suitable health products for customers.
Corporate Belief: In different areas, dare to create differences, constantly improve, continue to bring greater value to customers.
Core values:
Kings are upright - doing things that conform to moral standards, without harming others and society;
Enthusiastic team - infection team cooperate with each other to stimulate maximum productivity.
Dare to speak - dare to speak, bravely put forward opinions and solutions, dare to listen, be willing to accept opinions and criticisms;
Customer oriented: all work is based on customer interests.
Four. Brand history
In 1999, Dr. Dr.Kong health shoes were founded in Hongkong.
In 2007, Dr. Dr.Kong health shoes were stationed in the mainland market, with headquarters in Foshan, Guangdong.
Dr. Dr.Kong Jiang was established in Shanghai.
In 2012, a marketing center was set up in Guangzhou.
In 2013, it entered Southwest China and opened Chengdu branch.
In 2014, the layout of the country was set up in Beijing, Changsha, Hangzhou and Xiamen.
The headquarters building of Foshan, Guangdong, launched infrastructure projects and entered the headquarters building in April 2017.
In 2015, the Chongqing branch was established.
Dr. Jiang's health shoes youth volunteer service team was established.
In 2016, Dr. Kong Jiang organized 3,784 students to set a new Guinness World Record for foot and spine exercises.
In 2017, in response to the two sessions, Dr. Kong Jiang "foot and spine health class" into Shanghai, Chongqing, Chengdu, Beijing, Guangzhou, Shenzhen and other campuses;
Dr.Kong Dr. Jiang broke through millions of members.
In 2017, we established the brand of love and set up the center of shoes and customized insoles.
Five. Brand honor
Coronation of strength
Dr. Dr.Kong has gained more recognition in the field of expertise as well as consumers.
Members of the American Orthopaedic Association (PFA)
Hongkong excellent brand, quality tourism service title

Patent technology
Dr. Kong Jiang uses his specialty to design conceptual health products for different age groups.
At present, the national patent products are:
Insole (Patent No.: ZL 201210069872.4)
Three dimensional foot protective sports shoes (Patent No.: ZL 200920165583.8)
No pressure ridge protection schoolbag (Patent No.: ZL 200920008237.9)
Method for foot shape measurement and footwork selection method based on foot shape (Patent No.: ZL 201210069808.6)

academic achievements
The results of sports medicine research in Department of Orthopaedics and traumatology, Chinese University Hong Kong, concluded that:
Eighty-four percent of children with hallux valgus return to normal running after wearing Dr. Kongjiang's healthy shoes and insoles.
Conclusion: the First Affiliated Hospital of Zhongshan University
Dr. Kong Jiang's healthy shoes and insoles are effective in relieving foot fatigue and preventing flatfoot sequelae.
The Hong Kong Polytechnic University tested and compared Dr. Kong Jiang's pressure-free backpack with two types of schoolbags on the market. The results showed that:
The children who participated in the test had fewer cervical spine extension angles, lower body anteversion, less head lateral displacement, and less cervical and shoulder pressure.

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